FILM: Research into target audience

Deciding upon a target audience will help us to give our film some direction and allow us to focus on where we can broadcast it. The short film market is a lot smaller then the one for a feature film due to smaller broadcasting space and less interest. We decided to aim our film towards females in the age range 13 - 25 with the demographic of B-C. We thought that females would enjoy a romance more then males would, and as it is a romance between teenagers this would appeal to a younger audience rather then an older one. People of the demographic B - C would be more interested in watching short films compared to those people of a different class.