Monday, 18 October 2010

REVIEW: Researching different film magazine audiences

We looked at a few film reviews from different magazines such as Empire, FHM and Sight and Sound. FHM isn't solely for film reviews so the written information in the page was minimal. As its show below.

The pictures take up the majority of the page and they are the main focus.
Whereas if we look to Sight and Sound, the magazine that is all about film reviews, we see an increase on the focus of the written word.

FHM and Sight and Sound have very different audiences. FHM is a man's magazine for men between the age of 18-35, whereas Sight and Sound is for a much more niche market. Although it is a magazine for both male and female 18+, it is only for people who have a very strong interest in film. Our film is more of a lighthearted girly film who i feel people of Sight and Sound and FHM would have little interest for, so that is why we decided to create our review for Company magazine.
The Company magazine target audience is females 18-30 of the B-D demographic, exactly the target audience for our film. So naturally we decided to feature in this magazine as this would attract the perfect audience.

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