We decided that the main font we would use would be Brushscript MT, for the functional information we used Agency FB and all other information is Proletarsk.
We wanted our main font to be written in a handwriting style to reflect the action in the film, Joe writing the gift tag to Scarlet. We looked at other fonts such as Forte and Palace Script MT but we found they were either too thick or the writing was too unclear to read. Brushscript MT had just the right thickness and clarity we wanted.
The functional information has a conventional way of looking on all film posters. It will be tall and thin and again we looked into many fonts finally deciding Agency FB was the best. We firstly look at using Gill Sans MT Ext Condensed Bold, but it was too small to read on the large poster. Also Bodoni MT Poster Compressed was considered however we thought was too spaced apart and we had a lot of information to fit on the small space.
For the other information on the poster such as the release date and the actors we used the font Proletarsk. This font was chose as it was not distracting from the other elements on the page. This is not a main feature so we didn't want it to divert attention from what we wanted the audience to look at. The font is simplistic and clear to read and worked well with the others used.
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